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Merchandizer eCommerce Blog Article



Monday, March 27, 2006

Market Your Website


An ecommerce website without customers isn't making you any money. You need people to be able to find your site and you want them to purchase products from your store. In order to accomplish this, you need to do a little checking of your web design. Even if you only know the very basics for html, you can do this yourself.

Does your website clearly define what you sell? Does your front page of your website seem inviting or is it dry and boring? If it is the latter, crank up your wording a notch and make it more conversational. Write or have your web page written as if it were "talking" to the person who will be reading the text. Make it friendly and if you know a fact about your product or industry -however obscure - throw it in. Search engines are powerful marketing tools. Search engines index text only, make sure there are plenty of buzz words about your item on the page. Words that people would be searching for on the web. The more of these words you have on your page, the higher in relevance your website will be counted in those return searches.

Make sure your products are clearly defined as well. They should have good photographs and detailed explanations. If you have the smallest, most unimportant seeming fact about your item, put that in the description as well. Someone, somewhere will want to know that.

There are a good number of online malls and storefronts that will let you list your site for free or a very small price. Another great way to promote your site is through blogging. Merchandizer can set you up with a blog design and more if you choose this route. Blogs are powerful sales tools and people tend to save the links and visit them often when they are looking for information about products.

Tighten up your website, get indexed in the search engines, blog it, and make more sales!



How to Price Your Product

Getting Your Customers To Buy Your Products

When Bad Publicity Happens to You

Does Your Site Have a Site Map?

Let Your Customers Really Hear Your Message - Podcast It!

Does Your Website Have a Privacy Policy?

What Exactly Are Cookies?

The Dreaded Return Policy

Ecommerce - Working In your Pajamas

Successful Presentation of Your Products










01/29/2006 - 02/04/2006
02/05/2006 - 02/11/2006
02/12/2006 - 02/18/2006
02/19/2006 - 02/25/2006
02/26/2006 - 03/04/2006
03/05/2006 - 03/11/2006
03/12/2006 - 03/18/2006
03/19/2006 - 03/25/2006
03/26/2006 - 04/01/2006




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