Does Your Ecommerce Site Have Poison Words?

Getting found on the web is very important to your success as an online business. How can you make a mint online if people can't find you?

There is a good deal of bad and outdated information on the internet for getting your site found by the search engines and even ways to raise the relevance of your site through the clever use of certain words on your webpage.

There is another group of words called stopwords. They are words that are used so often on the web that when spiders come to index your website for the search engines and directories, they simply skip over them to save clutter and space in the indexing process. A few of those words would be: the, is, and, or, website, homepage, and email.

However, poison words will hurt your page ranking and get you buried so deeply within the search engine results, your website won't be found by potential customers. A few of the words to watch out for include: Adult words which will put your site in an adult category on most search engines and many people who use adult filtering options in their website searches won't ever see your webpage. Another meaning of poison words to a search engine spider will make certain words drive down your webpage's relevance if the words don't match the genre of the website at large.

Words that can lower your website's relevance if repeated all over a webpage include : links, search engine, directory and directories. The only thing that will stop a search engine from considering these as poison words is if they have relevance to the industry of your website. If you have a website that offers a directory posting service, obviously you won't be penalized for using the word repeatedly around your website because it is relevant to your site as a whole. The strongest place a search engine considers a poison word is when it appears in the title or URL of the website.

If you feel your website isn't getting visibility or you need some help deciphering if you have poison words or keywords on your page that aren't working for your ecommerce business, take a minute and talk to the pros at Merchandizer and they will help you optimize your website for maximum visibility on the worldwide marketplace the Internet has become.