In one word : very. You can have the greatest product, the best prices and if your site is slow loading due to unoptimized graphics or hard to navigate, it will cost you. Not only will it cost you website visitors, it will cost you even bigger in the bank account. You will lose potential sales.

Look at the most successful websites, and you will notice they all have a common denominator. They are easy to read in standard fonts, low key colors, no screaming hot pink text on a bright green backgrounds and these successful websites have easy to navigate buttons or text and in many cases both. Some web surfers still surf with graphics turned off and if you haven't designated your shopping cart button with a text tag as well - your potential sale will have a big fat "x" where the button should be. Another sale missed.

Your website design is even more important is you're talking about your ecommerce features such as a shopping cart. Your shopping cart needs to be fast loading, show your items and be easy for even the newest web surfer to navigate. Merchandizer has a number of solutions for your website design and your ecommerce concerns. They also have a large forum available to their customers full of questions and answers about web design so you can learn from the pros.

Step back and take an objective look at your website design, if your products are not selling as you thought they should, it may be due to a hard to navigate design which some simple changes could improve. If you are too busy you don't feel well versed enough in html to make the changes yourself, let Merchandizer's web design specialists give you the website you know you need to be a success in your ecommerce business. Another reason you may not be making sales is you may not be offering as many payment options as you could to your customers, again Merchandizer can add a shopping cart solution to your website and help your site become a success story.