Merchandizer eCommerce Blog ArticleLeaving 9-5 For Your Own Ecommerce Business Part II
Leaving 9-5 For Your Own Ecommerce Business Part II
After you have made the decision to start your own ecommerce business, be smart about it. Even a brick and mortar business can take up to two years on the average to show a profit, the same can apply to an ecommerce business as well. So, don't stroll into your CEO's office and announce your resignation the next day.
Do a little planning and if you run your ebusiness part-time in the beginning and grow it slow and steady, you can eventually leave your day job and work full time for yourself.
The next step is how you will present yourself to the world: your website. I cannot stress how important this is. Even though you have well meaning friends and relatives who may create websites on the side, you're not going to get the slick result you need to present on the web to give people the security that they want to do business with you. "Homemade" web pages tend to look just that way, and while they are charming, they aren't professional and give the impression that your company may not be in business for the long hall. Talk to professional web designers such as the staff at Merchandizer and they can get a feel for the "voice" you want to present to the world.
Take a look at some of the biggest websites everyone knows and uses. Yahoo and Amazon to name two. They are low on the graphics, fast loading and low use of color. Easy for everyone to navigate.
You can have a sense of humor and still present a professional image to the world, look at Google. Every April Fools day they still put a joke on their website, most recently it was Pigeonizing, an in-depth look at how search engine results were tallied through the use of pigeons pecking the keywords. Just leave out the blinking words, 4-inch tall letters and other items that will make people leave your web page almost immediately.
You can present a professional image for not a lot of money. You may have been lead to believe that a professionally done website was out of your price range, look at the packages Merchandizer offers and get your business launched on the web!
After you have made the decision to start your own ecommerce business, be smart about it. Even a brick and mortar business can take up to two years on the average to show a profit, the same can apply to an ecommerce business as well. So, don't stroll into your CEO's office and announce your resignation the next day.
Do a little planning and if you run your ebusiness part-time in the beginning and grow it slow and steady, you can eventually leave your day job and work full time for yourself.
The next step is how you will present yourself to the world: your website. I cannot stress how important this is. Even though you have well meaning friends and relatives who may create websites on the side, you're not going to get the slick result you need to present on the web to give people the security that they want to do business with you. "Homemade" web pages tend to look just that way, and while they are charming, they aren't professional and give the impression that your company may not be in business for the long hall. Talk to professional web designers such as the staff at Merchandizer and they can get a feel for the "voice" you want to present to the world.
Take a look at some of the biggest websites everyone knows and uses. Yahoo and Amazon to name two. They are low on the graphics, fast loading and low use of color. Easy for everyone to navigate.
You can have a sense of humor and still present a professional image to the world, look at Google. Every April Fools day they still put a joke on their website, most recently it was Pigeonizing, an in-depth look at how search engine results were tallied through the use of pigeons pecking the keywords. Just leave out the blinking words, 4-inch tall letters and other items that will make people leave your web page almost immediately.
You can present a professional image for not a lot of money. You may have been lead to believe that a professionally done website was out of your price range, look at the packages Merchandizer offers and get your business launched on the web!
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