If you have information to share about your product or service or you have a good deal of knowledge about a subject related to your industry - let your customers know by podcasting it!

It is exceedingly simple to do your own podcasting and you can reach an audience of millions. You only need a minimum of equipment and you can be your own mouthpiece for your great products, services or inside industry knowledge. You will need a microphone and audio recording software. You can literally record and upload your podcast in less than 10 minutes in most cases and the whole process is as easy as 1-2-3!

1. Simply record your program, Audacity at http://audacity.sourceforge.net and Wavepad are both excellent programs to use. Then simply save your file in an MP3 format on your computer. Remember, use text characters only in your file name, special characters are not allowed.

2. Then put your podcast on an RSS feed. There are a good number of free services such as Podblaze located at http://www.podblaze.com.

3. Add a button to your website to allow people to subscribe to your RSS podcast so when you update your podcast feed, they'll be notified.

You can place your podcast at http://del.icio.us which will allow you to create and manage all your podcasts. Another great place to put your podcast out there is Fresh Podcasts at http://www.freshpodcasts.com.

There is no downside to the sheer masses of people you can reach. Keep your podcasts interesting, informative and to the point. Invite comments and emails from people that listen, the more interactive you make the experience, the more loyal listeners and soon-to-be customers you'll gain.

Now that you know the basics, look into how Podcasting can benefit your business!