What is Black Hat SEO?

When your ecommerce website is up and running, you'll suddenly find yourself searching Google and other search engines and directories quite often to see where you stand in the search results.

If potential customers can't find you, how can they buy your products or services? And you will start looking for techniques to raise your website's search engine ranking so your web pages appear higher in the return search results.

Be careful of the methods you use to make your website search engine friendly. This is called search engine optimization or SEO, if done correctly - it will pay off big time, if done poorly you will get buried by the search engines or worse -blacklisted.

When you think black hat, what does it conjure up in your mind? A bad guy in the old west wearing a black hat? Well, it's kind of like that. Black hat techniques are looked down upon by the legitimate net community at large and worse, most of them will get your site blacklisted by the various engines and directories for spamming.

Overstuffing your page with keywords is a big way to get your site blacklisted. Another way is to only stuff your web pages with information that has nothing to do with your site.

If you sell electric dog polishers on your website, don't write "Paris Hilton" repeatedly on your pages because you think you'll generate a lot of traffic because she gets a lot of look ups on the search engines. Be more selective, even if you did get a little traffic to your site, they weren't looking for your product anyway.

If you aren't sure of the methods to make your website SEO strong, talk to Merchandizer, they are pros at SEO and get your site noticed by the search engines and directories for the right reasons!