Your long-term customers can be your greatest sales force. They know your URL to your website by heart, they recommend your product to their friends, and they generally spread the good word about your business.

But that is only a small section of your sales, how do you stay in the forefront of your one-time and single purchase customer's minds? The answer is "Gimmes". They are small free promotional items that you put in with your orders, coupons, small booklets and other items.

One online art supply has an entire envelope of "stuff" they include with every order. The more the customer orders, the more "gimmes" they get. They include a card with a donkey tail barometer ("if donkey's tail is moving - it is windy, if donkey's tail is wet - it is raining....), there are painting tips and tricks from the pros and more. These gimmes are wildly popular.

If you are a start up and you cannot afford to buy products such as pens, mirrors, and other daily use items with your company name imprinting upon the items, make your own coupons. They don't have to be anything fancy, just something you're happy with.

Include them and if you have an inspirational poem, newsletter or sales page, include it. All of these things will keep your company in the front of your customer's minds and when they need your product again or know someone that does, you'll be who they come to!