You would think that people are fairly immune to receiving emails from business, but statistics say nearly 43% of online businesses use email in their marketing campaigns and they do it successfully.

One way to get more sales results from emails is to not make it a readily recognizable email, make it a newsletter. It doesn't have to read like a best selling novel, just something newsy and informative. Tell about a new product, new sale, recent events around the store (even if you're an online business only), or other little newsworthy items. Email campaigns still carry a lot of weight with people if they are well written.

Don't purchase a list from a marketing agency, many times those email addresses are old and you probably aren't reaching your intended demographic area of potential customers. Instead, put a box out at an event and collect email addresses and names in exchange for entry into a contest. Another way is to put a sign up box right on your website. Either way you are reaching people who asked you to contact them and they won't likely report you to your ISP for spamming. This is called "Permission Based Marketing" and it works.

Send out a newsletter on a regular basis, offer discounts for referrals. This is a huge way to bring in fresh traffic to your website. Don't get left behind, get in on the email marketing revolution and watch your sales soar!