One of the best ways to insure the success of your company is to keep your employees happy. If you're always having to replace certain key positions in your company then you can not build a strong team.

The same can be applied to your customers. You don't want to keep replacing your customers, you want repeat business. It is not cost effective to keep finding new customers.

Instead, you need to look closely at the workings of your company and find out where the weakness is that is keeping people from coming back. Is it in the product itself? Your sales department? Is there a glitch in your online store? Are orders shipments being handled slowly?

Many businesses concentrate of bringing in new customers and spend oodles of money trying to bring in new clients. Statistics show that almost three-fourths of sales come from less than one-fourth of the customer base. That's a huge percentage that isn't being reached by the majority of sales campaigns.

If you're losing customers, something is amiss. You can try a survey in the form of a pop up on your website after the sale but many of those will be blocked or clicked off. Trying either sending a postage paid postcard in with your shipment and offer a 10% discount off their next purchase for filling it out. Another strategy is to email the customer one week after the purchase and honestly ask, "How did we do?".

If you get customer replies that point to a short coming in your company structure, take a serious look at what you can do to improve the buying experience for all your customers and you'll turn new customers into long-time loyal customers.