Your ecommerce site is up and running and you're now listed on Google and Yahoo and other search engines and the website traffic is starting to happen at a good speed, but when you check your website sites for last month, you see that you had 800 unique visitors but you only made about 100 sales.

Where is it going wrong? There are a number of factors that could be causing this. Is your website fast loading and easy to read? Did you use a Merchandizer shopping cart system to make making purchases easy for your customers?

Are you items on your website fresh and well displayed. First impressions are indeed everything and never more so than on the web. If your photographs of your products are dark or hazy and don't show your product in its true light, you won't sell very much.

People are standoffish about buying products they can not see or hold unless you have complete descriptions, photographs - show a couple of angles, and testimonials work well too.

If you have a good product, tell the world about it in every detail. The more you explain about your product the more credibility you have with your website visitor and the more chance you have of turning that humble website visitor in to a happy customer.

Also, make sure every page has a contact page for yourself in case someone has questions, the more available you are - the more honest your web business looks. People look at doing business with websites they don't know very warily for the most part. Post your full company contact information complete with email and phone numbers.

Give your website the once-over and tighten up any loose areas that may be causing you to lose sales. In doing so, you'll increase your web presence and raise your sales.