One of the most important features in your web site will be its content that grabs the attention of the seeker. If you have too many frills and thrills, it may make your website difficult to read or navigate. This will result in customers that become bored or frustrated. And when this happens, they won't hesitate to leave and look elsewhere. The most important messages should be visible without having to scroll down or up a page.

If you web page is lacking a table of contents, this quickly becomes a frustration that stops the user from navigating quickly and efficiently to other areas of the website. Ideally, you'll want an individual to spend as little time as possible in figuring out the overall message of what your product or service is. A rule of thumb is to try and keep your pages under two pages in length, and include email links that are easy to find.

Animations, background, and images are good to impress when the occasion is right. But, if this type of activity takes away from the message you're trying to convey-it's not worth the effort. Keep in mind that you're on the Internet to transact business, and if the customer isn't buying, you won't be getting the intended results. Besides, the more things you have on a page, the longer it will take to download. Remember, Internet users are not the most patient of people. They are online scurrying from one source to the next. And other websites will be all too happy to catch those wondering souls who weren't satisfied at your store.