It could be a number of reasons, discount them all before you decide the product that you did all that marketing research on is a dud. Check these three main areas to see if you might need to make some improvements.

Presentation
Make sure that your product is presented in a good light. Do you have clear photographs on your website? Is the product adequately described? Selling on the web is no time to be vague. You need to be as detailed as possible and try to give your potential customers all the information you can about what you are selling.

Your Website
Does your website load quickly? Do you have screaming graphics or annoying pop up ads assaulting your website visitors? All of these are big turn offs for many people and they will click their back buttons never to return. Make sure your website is fast loading and easy to read.

Your Shopping Cart
Does your shopping cart program work correctly? Does it ask for everything but first-born child's name and blood type from your customers? Intrusive shopping carts were rated to be a huge turn off with customers. A Shopping cart from Merchandizer is fast loading and only asks the minimum of information from your customers to get the sale and delivery of their items handled. More customers rated this type of shopping cart program a pleasant shopping experience.

Give your website the once over and see if you have any places you can improve to make the shopping experience more positive for your potential customers and watch your products sell!