Well not really, but research by Clickz, the internet statistics firm, shows that on the average, most web browser make the decision to buy or not buy from a firm in the first 46 seconds they are at a website. There are huge numbers of online businesses on the web and more opening every single day. You will want your business to stand out, but how?

First of all, make sure you have a different business model. Don't just copy a competitor website and all. What works for your competitor may not work for you. Find an aspect of the business, also known as "Targeting the Untargeted". One big success story involves two guys who owned ferrets and they had great difficulty finding food in their town to feed the ferrets. They started an online business selling ferret food. It soon caught on and they were selling not online ferret food, but other exotic pet foods and care products as well. That is a bright example of opening up a niche market successfully.

Make sure your ecommerce software is customer friendly. People hate shopping cart programs that are page after page of personal questions. Merchandizer designed their shopping cart program with just that in mind and made an easy to use, low information, non-intrusive ecommerce program that customers prefer. Make sure your website states clearly what you sell, tell about your products and give your customers the best shopping experience possible.