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Merchandizer eCommerce Article Archives



Friday, March 17, 2006

How to Protect Yourself From Work at Home Scams


Work at home scams became popular right around the time the internet became popular. There are as many different types of work at home scams out there as there are genuine opportunities, maybe even more so. Hopefully now most people are starting to catch onto to some of the work at home scams that have been advertised over the years.

In case you can’t tell the difference between work at home scams and genuine opportunities, here are some popular work at home scams that sucker new people in everyday. Data processing, product assembly, real estate programs, and selling other people’s products are all examples of work at home scams.

If you find an opportunity on the web you should run a checklist through your head to help you determine whether or not it is a work at home scam. First, they should always have some kind of physical address and phone number on their website. You should try calling the number to find out whether there is an actual person on the other end rather than a recording giving you the same information on the website. It is also easy to check out the business with the Better Business Bureau. They have records of all legitimate businesses and will be able to tell you whether or not it is a work at home scam.

Before you pull out your credit card to order some kind of information, you should do a little homework to determine whether or not you are about to waste your money on another work at home scam.




What is a Wireless Merchant Account?


Wireless merchant accounts allow you to accept credit cards even when you’re on the go. If you are making a delivery you can bring a wireless terminal with you and will be able to process anyone’s credit card no matter where you are. A wireless merchant account is the most cost effective way to accept credit cards when you are on the road.

Without using a wireless merchant account you would either have to call the credit card in to the office, in which case you would be charged a higher processing fee, or you would have to take an imprint of the card and hope that it is approved once you get back to the office.

Using a wireless merchant account will help to eliminate charge backs due to declined cards, you will also have a lower processing fee which means you will be taking home a higher profit at the end of the month. Wireless merchant accounts will allow your mobile business to run smoothly, hassle free.

So what types of businesses will benefit from a wireless merchant account? Any type of mobile vendor in which you are traveling to trade shows often, traveling sales people, limousine or taxi services, food services, contractors, and flea market vendors, just to name a few.

Being able to accept credit cards on the road prevents you from the hassle of carrying around a bunch of cash and change which can be hard to keep track of. A wireless merchant account will take the worry out of accepting credit cards on the road.


Thursday, March 16, 2006

The Truth About Web Hosting Scams


While free web hosting companies may appear to be doing a service to the community, in most cases they are actually web hosting scams secretly ripping you off. These web hosting scams will advertise free web hosting or some kind of all-in-one package where you will pay them to get your site up and running and driving traffic towards it. Here is the truth about web-hosting scams.

While they may offer free web space, as many internet service providers do, you will be charged extra fees if you get more than a certain amount of traffic every month to your site, or if you wish to set up a shopping cart and allow people to make purchases online from your site. Of course, these web hosting scams don’t mention this to you until you get your first bill. Web hosting scams will also offer you a free domain name for your website. These domain names are never practical because they are way to long for anyone to remember them. They also make you less professional if you don’t have your own domain name. You can purchase your own domain name generally for less than $12.00 per year.

While these web hosting scams may be fine for someone who is just looking for a small personal site, they are not practical for online businesses and will actually end up costing you more in the end. Instead of being suckered into one of these supposedly free web hosting scams, you should invest a little extra to have a website designer create your website complete with shopping cart and merchant account. You can get all of these services at merchandizer.com with flexible pricing.

Don’t get fooled into thinking one of these web hosting scams will give you everything you need, most of the time they will just give you a headache.




Should You Network Your Home Office?


Setting up a network in your home office is a great idea if you have two or more computers and find yourself having to switch back and forth between the two periodically throughout the day. Setting up a network will allow you computers to ‘talk’ to each other and relay information back and forth. This means that you can save a document on one computer and will be able to pull it up on another computer.

Setting up a home office network is entirely up to you and your needs, but it definitely makes sending information from one computer to the next much easier than using a disk or CD.

How do you go about setting up a home office network? It is really quite simple especially if you have windows XP because this program allows you to network to lesser programs without needing additional hardware. Windows XP has thought of everything when setting up a network and they even have a network setup wizard which will talk you through the steps of how to network two or more computers. If you don’t already have network hardware you can use a feature in Windows XP called Internet Connection Sharing (ICS) which will allow you to share the internet with 2 or more computers. Eventually you may want to buy router hardware to network multiple computers together, but ICS will at least get you started.

One of the easiest networks to install if you only have two computers is the Ethernet network. To do this you will need each computer to have a Ethernet network card and then run a crossover cable between them. Those are the only steps involved in setting up a network in your home office.


Wednesday, March 15, 2006

Avoid Online Business Scams at all Cost


Because of the huge success of ecommerce businesses, some people are now making it their business to come up with online business scams. With the world of ecommerce in full bloom and growing exponentially every year, there are many opportunities out there for the average Joe to take advantage of. However, there are also quite a few online business scams out there that can sucker honest, hard working members of society in busting out their credit cards and ordering some new informational booklet that will supposedly make them a millionaire in thirty days or less.

The truth about these online business scams, is that more often than not you end up paying for material to set up a duplicate online business scam so you can sucker more honest, hard working people into buying something they could definitely do without.

Here are some things to look out for that are a dead giveaway it’s an online business scam. First, be wary of any program that uses five pages of text to describe how much money you can make with this program. What’s interesting to note with online business scams is that they will usually provide some kind of testimonial to prove that the program really works. But if they never actually go into detail and describe exactly what you will be doing to earn this money, it is probably an online business scam.

Also, you should check to make sure that they have a physical address as well as customer service hotlines. If they don’t have any at all, they are probably an online business scam. If they do have a customer service number, you should call it to make sure you will get an actual person on the other line. Ask them questions and make sure that they can answer them intelligently without trying to talk you into buying the new bonus book or product or whatever they may be selling.

There are so many online business scams out there today, you are probably better off going into business by yourself with one of your own original ideas.




How to Avoid Merchant Account Scams


When applying for a merchant account it is important to do your homework so you don’t get suckered into a merchant account scam. These merchant account scams have become very popular since the world of ecommerce exploded several years ago. Now, people are trying to take advantage of fledging companies just breaking into online business.

How do merchant account scams work? Basically through their advertisements they will make you believe that their monthly fees will be fairly low and reasonable, but will fail to mention all of the hidden fees you will experience and the numerous start up costs that they also conveniently forget to mention. Many budding online companies are charged such high start up fees in their first few months of business that they are unable to use their resources for things like advertising.

Here are some examples of the hidden fees you may experience when caught up in a merchant account scam. You will be charged with charge back fees, retrieval fees, termination fees, gateway fees, hidden set up charges, minimum fees, over limit fees, and batch fees. These are just the tip of the ice burg. Merchant account scams will try to justify charging you all of these fees and more. It is very important before signing any contracts that you read the fine print and also call their 800 number and ask if there are any other fees that are not mentioned on the website.

Merchant account scams will also sucker the unsuspecting business owner with misleading ads. For example, they may claim to have no set up fee, but it will turn out that they will have a software fee, gateway fee, and terminal fee all of which you will need to pay before you can accept online payments.

The most important thing you can do to avoid costly merchant account scams is to read the fine print and don’t be afraid to ask questions.


Tuesday, March 14, 2006

Layaway Plans Work for Online Businesses Too


Layaway plans have worked with traditional businesses for years. Incorporating a layaway plan for your business will increase your sales, especially of larger purchases like furniture or electronics.

How do layaway plans work? It is very simple, you simply put some kind of down payment down on your purchase and then make monthly payments until the item is paid off.

Why are layaway plans good for online businesses? Many people lose potential sales and scare potential customers away if they are selling high ticket items because people get nervous with the big price tag. By mentioning on your website that layaway plans are available and then mention how low the monthly payment would be for each item people would be much more willing to buy one of these high ticket items. People love monthly payment plans like this because they are able to avoid high interest rates charged by their credit card companies.

Of course there is some risk involved in using layaway plans as there may be some people out there who will try to flake out on payments. But the majority of consumers are honest and will be grateful for a layaway plan.

Setting up a layaway plan on your online business will increase your sales revenue ten fold and will definitely increase your number of monthly customers who actually made purchases instead of just browsing. If you sell high ticket items it is definitely in your best interest to set up a layaway plan on your website.




How Ecommerce is Changing our Lives


The development of ecommerce over the past several years has virtually changed our lives forever. Instead of having to waste gas driving to the mall to Christmas shop every year, we are now able to do it all from the convenience of our own homes thanks to ecommerce. We can even do our grocery shopping and have it delivered to our home because of ecommerce.

There are so many benefits to ecommerce. We are able to shop around for the best deal and don’t have to worry about loading up large purchases into the back of our trucks, instead it is all handled by the shipping companies.

There are some negative comments that have been made about ecommerce in the past. For one thing, with ecommerce, you can never be too sure on who it is you are buying your products from and whether or not your online payment will be secure. Online payments have certainly increased the number of hackers out there who attempt to steal your identity and credit card numbers.

Ecommerce is a blessing as long as it is used wisely. It should not be used to replace human contact altogether and there is certainly something fun about going window shopping along the streets that ecommerce will never be able to replace.

One thing that we can definitely conclude is that ecommerce has changed the way we do business for good and it will continue to evolve and improve so maybe one day our children will not have to worry about identity theft when making a purchase online. Now that we have experienced the world of ecommerce and all of its benefits there will be no going back to the way things used to be pre-computers.


Monday, March 13, 2006

Do You Need Business Cards if Your Company is Ecommerce Only?


In a nutshell, it depends whether you need business card. Many small companies just starting out in online business can generally do without business cards and still get by just fine.

When are business cards a good idea for your business? Business cards are a good idea for your business if you are actually selling a product. They are a great advertising feature if you can put a professional looking business card in your package with each sale you make. For some reason people tend to keep business cards forever, no mater what they are for. When customers keep your business cards handy it will remind them where your website is. This is a great tool to attract retuning customers.

What information should you include on your business card? That also depends on you. At the very least you should include your business name as the header along with your name and title and of course, include your website address. It is up to you if you want to also include your physical address and phone number on your business card. If you have a designated business phone number, then you should definitely include that number as it will make you appear more legitimate.

While you can certainly get by without a business card, it will make you look all that more professional which will comfort potential and returning customers. You can also use your business cards to advertise outside of the internet. You can post your business cards up on bulletin boards at the grocery store and universities and any other place you can think of.




How to Avoid Affiliate Program Scams


While there are many affiliate program scams on the web today, there are also a few valid affiliate programs as well. If you are interested in joining an affiliate program there are a few steps you should take to avoid being suckered in by an affiliate program scam.

Affiliate program scams lure you in with the promise of making mucho bucks selling their products. Unfortunately many of these affiliate program scams stretch the truth about the demand for their products. So you end up spending a lot of your cash out of your product just to make a single sale.

The best way to avoid affiliate program scams is to do a little bit of homework. If there is an affiliate program on a website that you frequently visit and know for a fact that it is a very popular website, chances are they won’t have an affiliate program scam. You should sign up for affiliate programs through well established websites and companies that have shown staying power and a lot of sales. It is much easier to sell products to people that they currently purchase.

Affiliate program scams prey on people hoping to make an easy dollar doing very little work. The truth of the matter though is that if you wish to be successful and create a monthly income with affiliate programs you will have to do some work.

Don’t get suckered into thinking you can make a fortune by selling only a few product a day. These claims are always too good to be true. People making these claims are usually the ones creating affiliate program scams.



How to Protect Yourself From Work at Home Scams

What is a Wireless Merchant Account?

The Truth About Web Hosting Scams

Should You Network Your Home Office?

Avoid Online Business Scams at all Cost

How to Avoid Merchant Account Scams

Layaway Plans Work for Online Businesses Too

How Ecommerce is Changing our Lives

Do You Need Business Cards if Your Company is Ecommerce Only?

How to Avoid Affiliate Program Scams










01/29/2006 - 02/04/2006
02/05/2006 - 02/11/2006
02/12/2006 - 02/18/2006
02/19/2006 - 02/25/2006
02/26/2006 - 03/04/2006
03/05/2006 - 03/11/2006
03/12/2006 - 03/18/2006




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